BLK Dating App - ‘Vax That Thang Up’

BLK, a dating app and subsidiary of Match Group, approached Majority Agency looking to create a campaign to encourage people, including users or their app, to get vaccinated against COVID-19.

As part of the campaign, the 90s classic ‘Back That Thang Up’ was rebooted with the help of original Cash Money members Juvenile and Mannie Fresh, along with No Limit’s legendary Mia X. The anthem receive massive reach and was even tweeted as the ‘song of the summer’ by John Legend.