OshKosh B’gosh - Today is Someday

An inspiring new back-to-school campaign, OshKosh B’gosh features superstars Mariah Carey, Muhammad Ali and Outkast in their campaign Today is Someday. In the three vignettes, each of these notable figures as children display their confidence and determination, inspiring future generations to dream boldly.

The campaign also features Mariah Carey’s own daughter, Monroe Cannon, in her first-ever brand campaign. Cannon appears as her mom at age 10, paying tribute to Carey’s childhood, her songwriting, and her profound impact and influence on generations of young dreamers.