EVEN Hotels - Asset Capture

EVEN Hotels, IHG’s wellness hotel concept, skewed towards business travelers and presented us the challenge of building more awareness of this unique offering - a wellness hotel.

Leveraging consumer research, we created a branding concept with the key message: “Keep Your Good Thing Going.”

We produced a huge amount of assets over a several day shoot for IHG and its partners.  This included a bank of still capture with talent, a 360-degree mobile banner with a VR-style room tour, and three films that used real guest stories to define “ wellness hotel”.