Samsung - Product Launch

Samsung launched the Note 10 line and needed both events for teaching Verizon reps as well as introducing the product to consumers.

Directly after the product announcement, our team traveled to 10 different cities to ‘elevate’ training for Verizon reps. We arranged events on rooftop patios with several different game stations to aide training. These events, named ‘Elevat10n’, won two 2020 Global Ace Awards - one in Event/Trade Show Marketing and a second in Internal Activation.

Once reps had been trained, we contributed to two additional consumer events, in partnership with Verizon, to both promote the Note 10 devices and their 5G network capabilities. We set up a disco photo booth where attendees both learned about the product and received their images instantly, taken on the Samsung device.

Teams Worked With: Design, Account/Client Services, Finance, Freelance Production Assistants, Event Entertainment, Brand Ambassadors, Event Venues, Promotions/Premiums Vendor, Videographer, Photographer, Photo Production, Audio/Visual Supplier, Commercial Printer, Client Brand Management, Client Partners